Parks Says Aggregation Keeps 33% of Pay-TV Subscribers Engaged
In the growing fragmented world of content access across streaming services, legacy and virtual multichannel video program distribution’s aggregated access to content is winning over consumers. New data from Parks Associates (in partnership with Philo) found that 33% of online TV customers continue to subscribe because they can find more of the content they want … Continue reading “Parks Says Aggregation Keeps 33% of Pay-TV Subscribers Engaged”
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