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Nielsen, Roku Expand Strategic Partnership 0

Nielsen, Roku Expand Strategic Partnership

Analytics firm Nielsen and streaming device pioneer Roku have expanded their long-term strategic partnership to incorporate Roku data into Nielsen’s advanced campaign measurement and outcome solutions, the companies announced. With streaming on Roku devices alone making up more than 21% of all TV viewing, advertisers can get a more accurate view of what audiences watch … Continue reading “Nielsen, Roku Expand Strategic Partnership”

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