Amagi: FAST Viewership Still Growing, But Poor Metadata a Major Challenge
There’s good news and bad news in Amagi’s latest quarterly analysis on global FAST trends. Global hours of viewing (HOV) grew 55% year-over-year, while ad impressions increased 53%. And yet an overwhelming majority of FAST executives say poor metadata is costing them money through lost ad revenue, weaker discovery, or platforms deprioritizing their content. “FAST … Continue reading “Amagi: FAST Viewership Still Growing, But Poor Metadata a Major Challenge”
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