Disney Expands Pact With Brightline For Interactive Streaming Advertising
Disney has expanded its relationship with Brightline, a tech company specializing in interactive advertising for connected televisions, to bring interactive ads to Disney+, live sports on Fubo TV and Hulu + Live TV, and programmatic inventory across Disney’s other streaming properties, including Hulu and ESPN Unlimited. Interactive and shoppable advertising is one of the fastest-growing segments … Continue reading “Disney Expands Pact With Brightline For Interactive Streaming Advertising”
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Netflix’s “Bridgerton” was No. 1 on Samba TV’s list of top streaming programs for the week of Jan. 26 to Feb. 1. The first part of the fourth season of show creator Shonda Rhimes’s alternative look at British Regency era society debuted Jan. 29. No. 2 was Prime Video’s The Wrecking Crew. The action movie …