HBO Max to Launch AI-Powered Contextual Ads in Europe and South America by End of Year
HBO Max June 19 disclosed that it plans to roll out AI-powered contextual advertising across Europe and South America by the end of the year. Called “Moments,” Warner Bros. Discovery claims the format will use artificial intelligence to compare visual, audio and contextual signals within content to better target types of marketing to viewers across … Continue reading “HBO Max to Launch AI-Powered Contextual Ads in Europe and South America by End of Year”
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