Disney Expands Pact With Brightline For Interactive Streaming Advertising
Disney has expanded its relationship with Brightline, a tech company specializing in interactive advertising for connected televisions, to bring interactive ads to Disney+, live sports on Fubo TV and Hulu + Live TV, and programmatic inventory across Disney’s other streaming properties, including Hulu and ESPN Unlimited. Interactive and shoppable advertising is one of the fastest-growing segments … Continue reading “Disney Expands Pact With Brightline For Interactive Streaming Advertising”
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Netflix’s “Bridgerton” was No. 1 on Samba TV’s list of top streaming programs for the week of Jan. 26 to Feb. 1. The first part of the fourth season of show creator Shonda Rhimes’s alternative look at British Regency era society debuted Jan. 29. No. 2 was Prime Video’s The Wrecking Crew. The action movie … 
Peacock will release the original series “The Miniature Wife,” starring Elizabeth Banks and Matthew Macfadyen, on April 9 with all episodes. Based on the short story written by Manuel Gonzales, the dramedy examines the power (im)balances between spouses Lindy (Banks) and Les (Macfadyen) after a technological accident induces the ultimate relationship crisis. Subscribe HERE to … 
Live sports have been steadily moving to streaming, but Feb. 8 may mark a decisive shift. On that day, NBC and Peacock will broadcast both Super Bowl LX and the 2026 Milano Cortina Winter Olympics. For an industry that has long debated whether streaming can support the biggest live sporting events at scale, next month … 
Netflix Feb. 3 announced that the detective comedy “A Man on the Inside” has been renewed for a third season. The series stars Ted Danson as Charles Nieuwendyk, a retired professor who, to alleviate his loneliness and boredom, takes a job as an assistant for a private investigator (Lilah Richcreek Estrada) and ends up working … 
Radial Entertainment and ITV Studios have announced a major expansion of their longstanding distribution partnership, encompassing marquee scripted series, an extensive British drama catalog and select unscripted franchises. The expanded agreement broadens Radial Entertainment’s streaming footprint for the acclaimed dystopian thriller “Snowpiercer” from Tomorrow Studios (an ITV Studios partner). Radial added U.S. AVOD, SVOD and … 
Twentieth Century Studios survival thriller Send Help generated more than $20 million in projected opening weekend ticket sales (plus $8 million internationally) to edge out YouTube personality Markiplier’s (a.k.a. Mark Fischback with 38 million followers) sci-fi horror drama Iron Lung with $18 million in opening revenue — on a self-financed $3 million budget. Amazon MGM … 
STREAMING REVIEW: Netflix; Documentary; Not rated. The men who comprise the Navy SEALs are defined by an elite, almost superhuman physical standard. Yet the documentary In Waves and War — directed by the award-winning team of Jon Shenk and Bonni Cohen — reveals the hidden cost of that excellence. Now streaming on Netflix, the film … 
Twentieth Century Studios’ thriller Send Help, directed by Sam Raimi and starring Rachel McAdams and Dylan O’Brien, is projected to lead a foursome of new weekend theatrical releases through Feb. 1. The workplace harassment-turned-jungle survival storyline is expected to generate $17.5 million in ticket sales, after earning $2.2 million in special Thursday preview screenings, according … 
A coalition of indie filmmakers, theater operators and nonprofits has reportedly sent a letter to the National Association of Attorneys General (NAAG), asking state attorney generals to block Netflix’s accepted $82.7 billion acquisition of Warner Bros. Discovery’s studio and streaming businesses, citing antitrust concerns. NAAG is nonpartisan organization founded in 1907 that serves as a …