Xumo Touts MOOHA Brand Study, Including 24% Ad Recall
Xumo, the consumer electronics, digital distribution joint venture between cable giants Charter Communications and Comcast, said it saw a 24% uptick in ad recall and 21% increase in brand awareness following a media campaign with the Moving Out of Home Association (MOOHA), a division of marketing industry association, the DPAA. The study analyzed responses from … Continue reading “Xumo Touts MOOHA Brand Study, Including 24% Ad Recall”
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