Nielsen, Roku Expand Strategic Partnership
Analytics firm Nielsen and streaming device pioneer Roku have expanded their long-term strategic partnership to incorporate Roku data into Nielsen’s advanced campaign measurement and outcome solutions, the companies announced. With streaming on Roku devices alone making up more than 21% of all TV viewing, advertisers can get a more accurate view of what audiences watch … Continue reading “Nielsen, Roku Expand Strategic Partnership”
The post Nielsen, Roku Expand Strategic Partnership appeared first on Media Play News.
Walt Disney Studios is ending 2025 as the only Hollywood studio to reach $6 billion in global ticket sales from 16 wide releases, driven largely by animated hits and Marvel releases. The tally is the highest box office gross since the pandemic, but still down a whopping 85% (!) from Disney’s record $11.1 billion revenue … 
Paramount+ Dec. 23 announced its expansion of the Avatar Universe with animated film The Legend of Aang: The Last Airbender and new 2D series, “Avatar: Seven Havens,” both from Avatar Studios and slated to launch on the streaming platform in late 2026. “The Legend of Aang” features a voice cast including newly announced Taika Waititi, … 
Lionsgate’s Now You See Me: Now You Don’t led the chart of the top 10 titles on Fandango’s transactional digital service Fandango at Home for the week ended Dec. 21. The third “Now You See Me” film, which became available for premium digital rental and sale Dec. 16, finds the original Four Horsemen (Jesse Eisenberg, Woody Harrelson, Dave Franco … 
Netflix and Paramount Skydance are reportedly lining up loyalists to President Trump in an effort to ease probable regulatory hurdles regarding their separate acquisitions of Warner Bros. Discovery. Trump, who has said he would be personally involved in the regulatory process, has already said any deal should include the separate sale or shutdown of CNN. … 
Shaking off a 15-month absence from the ring, Britain’s former unified world heavyweight champion Anthony Joshua Dec. 19 knocked out social media influencer Jake Paul in the sixth round of a scheduled eight-round cruiserweight fight exclusively live-streamed globally on Netflix from sold out Kaseya Center in Miami. The technical knockout followed a lackadaisical start between … 
Radial Entertainment, the entertainment company operating the FilmRise and Shout! Studios, Dec. 19 announced a slate of new partnerships aimed at expanding its reach in the global streaming TV ecosystem. The deals allow the company to distribute its free ad-supported streaming television (FAST) channels and ad-supported video-on-demand (AVOD) content through strategic collaborations with VIDAA, Titan … 
The documentary The Tale of Silyan will be available to stream on Disney+ and Hulu Jan. 9, the day after it airs on the National Geographic channel. From Tamara Kotevska, the Oscar-nominated director of Honeyland, The Tale of Silyan gives viewers a poignant and visually arresting look at rural Macedonia. Nikola, a farmer grappling with … 
“Pluribus” took the top spot on the Whip Media chart of streaming originals among U.S. consumers for the week ended Dec. 14. The series rose from No. 2 on the chart the previous week. The drama from writer and director Vince Gilligan, the creator of “Breaking Bad” and co-creator of “Better Call Saul,” started streaming on Apple … 
Gracenote, the content data business unit of Nielsen, is offering new enhancements to its On Sports solution spotlighting conent beyond live games. On Sports — covering 160-plus of the world’s most popular sports leagues and competitions in 50-plus countries globally — now makes sports documentaries, highlights, game analyses and other related content accessible through unified …