NBCU, Walmart ‘Connect’ for Live Sports TV, Streaming
NBCUniversal and Walmart have expanded an existing advertising agreement to now include live sports delivered across legacy television and streaming. The new deal, disclosed June 18 at the Cannes Lions 2025 International Festival of Creativity confab in France, enhances last year’s partnership launching shoppable ads during live sports events. NBCU will use Walmart Connect, the … Continue reading “NBCU, Walmart ‘Connect’ for Live Sports TV, Streaming”
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