Nielsen, Roku Expand Strategic Partnership
Analytics firm Nielsen and streaming device pioneer Roku have expanded their long-term strategic partnership to incorporate Roku data into Nielsen’s advanced campaign measurement and outcome solutions, the companies announced. With streaming on Roku devices alone making up more than 21% of all TV viewing, advertisers can get a more accurate view of what audiences watch … Continue reading “Nielsen, Roku Expand Strategic Partnership”
The post Nielsen, Roku Expand Strategic Partnership appeared first on Media Play News.
Walt Disney Studios is ending 2025 as the only Hollywood studio to reach $6 billion in global ticket sales from 16 wide releases, driven largely by animated hits and Marvel releases. The tally is the highest box office gross since the pandemic, but still down a whopping 85% (!) from Disney’s record $11.1 billion revenue … 
Paramount+ Dec. 23 announced its expansion of the Avatar Universe with animated film The Legend of Aang: The Last Airbender and new 2D series, “Avatar: Seven Havens,” both from Avatar Studios and slated to launch on the streaming platform in late 2026. “The Legend of Aang” features a voice cast including newly announced Taika Waititi, … 
Lionsgate’s Now You See Me: Now You Don’t led the chart of the top 10 titles on Fandango’s transactional digital service Fandango at Home for the week ended Dec. 21. The third “Now You See Me” film, which became available for premium digital rental and sale Dec. 16, finds the original Four Horsemen (Jesse Eisenberg, Woody Harrelson, Dave Franco … 
Netflix and Paramount Skydance are reportedly lining up loyalists to President Trump in an effort to ease probable regulatory hurdles regarding their separate acquisitions of Warner Bros. Discovery. Trump, who has said he would be personally involved in the regulatory process, has already said any deal should include the separate sale or shutdown of CNN. … 
Shaking off a 15-month absence from the ring, Britain’s former unified world heavyweight champion Anthony Joshua Dec. 19 knocked out social media influencer Jake Paul in the sixth round of a scheduled eight-round cruiserweight fight exclusively live-streamed globally on Netflix from sold out Kaseya Center in Miami. The technical knockout followed a lackadaisical start between … 
Lionsgate has quietly reinstated a mask policy for employees at its Santa Monica, Calif.-based headquarters following a resurgence of COVID-19 cases in Los Angeles. The mandate, first reported by Deadline, … 
Among the new home entertainment offerings of Aug. 22 are The Blackening and You Hurt My Feelings on Blu-ray and DVD. Lionsgate will release the comedic horror flick The Blackening on … 
Virgil Films will release the documentary Unknown Beauty: François Nars on EST (digital purchase) and VOD (digital rental) Sept. 12. Celebrated photographer and makeup artist François Nars reveals his striking … 
The theatrical resurgence is paying off for the transactional home entertainment business, at least in the digital segment. Consumer spending on digital movie sales, or electronic sellthrough (EST), rose 17.4% …